How to Plan your Brand’s Instagram Feed Aesthetic in 2021

How to Plan your Brand’s Instagram Feed Aesthetic in 2021

“Are you on Instagram?”

If we look at years into the past, you wouldn't have expected to be asked about your presence on a photo-sharing app while knee-deep in a networking event… However, the year is 2021. What is Instagram? Well, it's now as common as a business card, with over a billion monthly users

Yes, Instagram (or "Insta" for millennials) quickly became a must-have online social media platform for artists, travellers, influencers, bloggers, business owners, and creators, to mention a few.

When someone visits your profile, the first thing they see is your Instagram feed. You need to think about more than just your individual Instagram postsif you want to halt them in their tracks - you need to think about an aesthetic Instagram feed.

You can generate consistent, on-brand content that resonates with your business and converts clicks into customers by planning your Instagram feed ahead of time.

Many brands also buy organic Instagram followersto gain potential leads.

How to Make Your Instagram Aesthetically Pleasing?

Establish Your Brand

Establish Your Brand

Your Instagram aesthetic provides your audience a sense of who you are and what makes you stand out without them having to click on a single post. As a result, identifying your brand is an important first step. You may have already started this process with your website, logo, or physical location, but you'll need to adapt your brand to Instagram in a way that makes sense to your target audience. Instagram attracts 4 timesmore audience than Facebook if used in the right way.

Here is a collection of questions to assist you in this process:

  • Who do you want to reach out to?

Developing your brand's design becomes second nature once you understand who your content is attempting to reach. A Beverly Hills luxury pet clothes business will appeal to a different demographic than a Portland skateboard shop making it the best approach with regards to how to make your Instagram feed look good?

  • What are your guiding principles?

Distinct companies have different goals on Instagram, which influence their overall appearance and feel. For example, if you're a hiking equipment firm that loves nature and sustainable apparel, your “Instagram feed” will represent similar ideals making it an “aesthetic Instagram feed”. It doesn't have to be overt, but it may be seen in colour selections (more on that later), content subjects, and any messages given via styled text postings.

  • What is the vibe that you have?

This may seem like a new-age skater dude question, but it's something to think about. Is your company known for being laid-back and entertaining? Or are you more minimalist and cooler? Do you speak in a conversational tone with a few swear words tossed in for good measure? Or do you have a more formal and controlled demeanour? These questions can all assist you figure out what kind of "feel" you want to achieve which plays a crucial role as 80 % of the userson Instagram make their decisions related to shopping, business, etc based on the info available on the platform.

Also read: Create IG Stories like a pro

Choose Your Instagram Feed Layout

Choose Your Instagram Feed Layout

The first step is to choose style for your profile, and one of the best ways to do so is to look at other accounts for inspiration.

What are the layouts of some of your favourite feeds? Do they have a light and airy feel about them? Do you want something dark and moody? Is there any kind of pattern to their composition?

While you're perusing your favourite profiles, consider about these aspects to help you pick which "Instagram feed ideas" will best reflect you and your company.

If you're a business, your logo might also serve as inspiration for your Instagram look, and could also be a huge branding factor in your IGTV series.

Take, for example, Ritual. If you've seen the brand before, you'll notice the vivid blues and brilliant yellows that dominate their feed: typefaces, brand colours, and textures can all contribute to a distinct and appealing Instagram style.

Find content for your aesthetic Instagram feed

Find content for your aesthetic Instagram feed

You may start generating and curating material that matches your Instagram aesthetic after you've decided on it. Adding user-generated content (UGC) and stock photographs to your feed may help you maintain your style while also fostering a feeling of community around your company.

Focus on colours

Focus on colours

When it comes to building a distinctive style or aesthetic Instagram feed for your company, colour is the most crucial factor.

According to studies, colour has an 85 percent effect on customer purchasing decisions. Not only that, but colour has been shown to improve brand awareness by 80%. Making the appropriate colour choices for your posts might have a significant financial impact.

Colour may be used in a variety of ways to help you establish your Instagram aesthetic. Use your pre-established brand colours if you already have a website, logo, and social media presence.

After you've chosen your colours, use them in your content. This doesn't have to be noticeable, but it should be a consistent tone or colour family. You'll notice how much more coherent your Instagram page becomes once you start doing this leading to a more effective Instagram feed layout. Even if the content isn't similar from post to post, a consistent colour palette is attractive to the eye and unifies your page.

Within 90 seconds of first viewing a brand, consumers form an opinion about it, and colour accounts for up to 90% of that opinion. Make sure your brand colours contribute to the overall tone of your company. A happy-go-lucky children's day care, for example, might not want a fully gloomy and depressing feed.

Choosing colours for your profile might be difficult, but the following guidelines might help:

  • Make a mood board on Pinterest

Create a Pinterest board to save Pins that inspire you or are related to your brand. If you own a bathing suit firm, your Pinterest mood board may include images of the beach, palm trees, sunsets and pool parties for example. Certain types of photography will appeal to you more than others, so keep an eye out for any colour patterns in the information you save.

  • Make a colour scheme

It's time to obtain a colour guide if your company doesn't already have one. Choose six or fewer colours that you can use consistently throughout your material. This palette should be used whenever you generate content, whether it's in the form of a photo, a video, or a text-based article. To keep your feed aesthetic or style constant, make sure at least one of your defined colours appears in your post.

To maintain your Instagram feed design, use filters

To maintain your Instagram feed design, use filters

Creating a consistent feed layout during the picture and video editing process is one of the simplest methods to do it. Using the same filter, set of filters, or editing "rules" on all of your photographs will make them seem more consistent.

While there is a plethora of programmes for touching up and editing your images, VSCO and Adobe Lightroom are two of our favourites for quick, on-the-go changes. About 18% users on Instagram use filters

Plan and preview your Instagram feed layout

Plan and preview your Instagram feed layout

It's now time to consider how your postings will appear in your feed as a whole. Whatever editing technique you pick, you'll want to consider how your photos will look next to one another. Basically, you want to make it as simple as possible for fresh eyes to navigate through your feed and get a solid image of your business.

You should also make sure your feed is aesthetically appealing and not overly repetitious. Experimenting with different compositions — placing more crowded photographs next to clean or simple photographs to mix things up a little — is a fantastic method to achieve an attractive Instagram feed design. If you're a company selling things on Instagram, you may accomplish this by alternating product photographs with user-generated content posts, lifestyle photographs, or any other form of material you want to share.

Also read: How to Create IG Reels

Instagram feed ideas



Recess is a sparkling water firm that has used Instagram to transform an otherwise dull product into something utterly magical. In a natural way, the firm incorporates its irreverent and amusing brand language into their post. Recess publishes artwork, written pieces, and imaginative product pictures with a distinct colour palette (lavenders, bright tangerines and rosie pinks) making their feed layout visually appealing.

Takeaway: Don't limit yourself to one form of information. You may share a variety of content kinds and themes when you employ a consistent colour palette. Recess posts images of their cans alongside a legal statement written in English. An aesthetic Instagram feed is reflected because the colour pallet is consistent.



When it comes to establishing their Instagram feed design, hostel and travel firm Hostelworld had a hurdle. They needed to find a means to connect all of their content together because their pictures focused on so many various areas throughout the world and relied heavily on user-generated content (UGC). They came up with a clever solution that can be used by many other brands: a graphic stamp overlay.

Takeaway:Add a digital stamp or use a templateor graphic element to your material as a key takeaway (Canva is great for this). Hostelworld was able to take stuff that didn't have much else in common and connect it all together using a visual aspect. This kind of feature also makes your material easily recognised to your audience. Consider it your company's Instagram signature.

You're ready to design, implement, and show off your very own beautifully produced aesthetic Instagram feed now that you've learned how to establish and curate an Instagram aesthetic for your company!

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