How to Write Awesome Instagram Captions in 2021

Awesome Instagram Captions

To write awesome Instagram captions; use call to actions, ascertain your brand voice, write like a human, use story telling technique, embolden user-generated content, include hashtags & emojis, and add line breaks to promote readability etc.

Good captions for Instagram posts can add context to your content, represent your brand’s personality, increase the traffic to your website, upsurge sales, amuse the audience and compel them to take action.

A sturdy visual on IG can make users slow their scroll and stay tuned to your post, but a carefully thought-out caption can do a lot more substantial invigorating in terms of engagements, user-retention, influence, marketing and sales. Writing good captions can be certainly hard, but if you play your cards well, you can drive a wider target audience to interact with your content.

As Instagram marketing is all about the visuals, the quality of your photos is the differentiating factor when it comes to gaining followers (you can also buy legit Instagram followers and getting them engrossed in your brand. But captions are the small descriptions which can make a bigger difference in the outcomes of your posts!

What are Good Captions?

What are Good Captions

A good IG caption enlightens what the photo/video is about-provides context, adds personality, tells your followers to take action, or cracks a joke that creates your content all the more enjoyable and shareable. It is where you can give a voice to that visual content to achieve greatest target group of onlookers on IG.

They can be up to 2,200 characters in length and contain up to 30 hashtags.

They are a powerful tool/strategy which can be used to encourage likes, comments, and even visits to your website. And if your post acquires adequate engagement, it might even end up on the Explore Page!

Back in 2020, there were 107 million Instagram users in the U.S. alone — which are predicted to grow to almost 126 million by 2023.

And, captions are a huge opportunity to build a stronger relationship with your target audience from.

If you think of the caption on your posts as a second thought, you're dropping out on an opportunity to engage and influence your followers in ways you can't with just a graphic.

Why are Instagram Captions Important?

1. Increase Engagement

Every influencer knows that likes, comments, and shares are like a form of assets on Instagram. 

Good caption for Instagram posts will stop the target audience in their tracks and the longer someone spends reading the caption, more engagements their content will get.

The best times to post are during the week around 11 a.m.


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The more likes, comments, and shares they unswervingly generate, the more they are able to gain partnerships with brands and endure the cycle because they have high engagement.

2. Higher Rankings

Higher Rankings

Engagement is a performance parameter & ranking factor of IG's algorithms. A good Instagram post description with an effective call-to-action (CTA) is one of the best strategies to instigate your followers to comment on your posts. And this mechanism incomes even more organic engagement on your account. The more natural visitors start engaging with your post, the better your post will rank with the Instagram algorithm !

3. Let your Graphics Speak!

IG captions have the potential to add context to your images and videos, moreover it provides details that users may not have known otherwise. They are specifically essential if you have an IG Business profile.


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Even prodigious images and videos can fall short of anticipations if you’re a slouch in the captions section. The words that complement your graphics are a key constituent of building a brand on the network, and principally forming a connection with aficionados and followers.

4. Drive More Target Audience

You must put some effort to cram as much value and eloquence in those 2200 characters as it conceivably can. Captions are key component of post largely because the IG algorithm uses the content to regulate what posts are shown to specific users. Their objective is to provide relevant content, and your captions govern that relevance.

"Instagram captions" is a trending topic in search engines, which discloses the significance they have to accounts that want to expand their impact and boost greater engagement from users.


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According to Exploding Topics, as you can see in the above diagram, "Instagram captions" is on a rising trend and has been for years now. It's somewhat you can't ignore if you want to be successful on Instagram. Captions will define whether or not people will see your posts—and what actions they’ll take once they do.

5. Help Brands to Achieve Marketing Goals

 Help Brands to Achieve Marketing Goals

On Instagram, more than any other social network, brand advertising matters.

Instagram has the  5th highest traffic ranking (Source- ) in the realm and is the 2nd most-popular Source-mobile social networking app in the U.S.

Regardless of type of post you’re sharing; business captions for Instagram can play a significant part in reaching your marketing objects or dwindling short of them.

6. Helps to Build Relationship with Audience

 Build Relationship with Audience

The “micro-blogging” caption for IG post- style is a boundless way to connect on a subterranean level with your followers, which in turn can boost brand trustworthiness.

Now, if you are wondering, how to write good captions for Instagram posts, here are our best strategies.

Crafting Great IG Captions – Best Practices

1. Hook your Audience with the First 25 Words

IG truncates your caption after three to four lines, so embrace essential information in the beginning. Only about the first sentence will be seen in a user’s feed, hence make indisputable it’s convincing or else ask a question. Creating the first fragment of your caption highly engaging and tempting is a great way to boost the amount of time visitors spend viewing your post.

Provide the hard-hitting, attention-seeking, and flamboyant element of your first line before the caption is condensed, so it’s perceptible in someone’s feed without them having to click “more”.

You could spur your followers’ inquisitiveness with a fascinating statement, question, or arrest their consideration with thought provoking stats, prompt an emotional reaction or share a special offer.


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2. Know your Target Audience

 Know your Target Audience

The better you know your audience, the tranquil it is to modify your Instagram marketing strategy  to their prerequisites and anticipations. 

In order to create the best captions for your audience, you need to understand who’s following you and pursuing out your content.

How old are they? Where do they live? When are they online mostly? What kinds of occupations do they have? To define your target audience, it’s a decent idea to create audience personas. This supports you think of your audience as real people with actual inclinations you can express to.

After you know who you’re creating for, you can answer queries that will inform what you put in your captions:

  • Will my audience comprehend this orientation?
  • Are emojis and netspeak apt to use here?
  • Should I include more context to this IG post?
  • What hashtags do my viewers follow?

3. Write Like a Human

Genuineness matters most. When writing best quotes for IG post, put your real side out there and carve as you speak.


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You may want to be premeditated and purposeful, but you also want to come athwart naturally and like a comrade to the user.

4. Use Storytelling Technique

Use Storytelling Technique

Avoid being dispassionate and include some personality to flavour your captions. You can add in two to three sensory words, phrases, or anecdotes that paint a picture.

And describe hunger, desire, touch, taste, sound, sight, emotion, and feel. Get explicit. For example, don’t just say ‘Tex-Mex.’ Say ‘salty corn chips submerged in guacamole splashed down with tart margaritas.’”

5. Ascertain Your Brand Voice

Ascertain Your Brand Voice

Ask yourself: ‘What are the potentials and values I want my brand to exemplify?’ jot down the points and use it to outline your voice.

You can also add adjectives that designate your business and use those to find the right tendency. “Brave,” “inquisitive,” and “influential” might make sense for a travel brand, for instance.

Your tone may depend on the commerce and audience you have, but you should endeavour to keep things sunny, use humour where suitable, and show personality.

6. Embolden User-Generated Content

User-generated content on IG takes a 4.5% Higher Conversion Rate

Ask your audience to share appraisals, images, product reviews or product testimonials with a specific campaign hashtag.

Holding Instagram contests or giveaways is also an outstanding encouragement for viewers to share your hashtag with their content.

7. Abridge the Size of Your Captions

Abridge the Size of Your Captions

Extended captions without any pictorial break are a turnoff to audiences, particularly on IG where folks expect a high level of pictorial enthusiasm.

A Quintly study of over 44,400 accounts and more than 8.9 million posts found that:

  • Over 30% of IG posts comprise 300 or more characters in the captions.
  • 29% of Instagram posts encompass between 50 – 150 characters in the caption.
  • 8% of posts hold between 1 – 50 characters in the caption.
  • 1% of IG posts use no caption at all.
  • Remarkably, the study found that brands with 1 million followers or less got the most interaction from posts with 1 – 50 characters.

8. Use a Call-to-Action

If you want your target audience to take an explicit action after viewing your content, don’t be anxious to ask so. If you need individuals to visit your website, direct them to the link in your Instagram bio .


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Your call to actions may be the most imperative portion of your captions, so write it judiciously, give it an edit, and perhaps even do some analysis to see what works superlative.

A virtuous CTA can motivate your followers to engage with your business website, sign up to a newsletter or shop the stuff you offer!

If you want more engagement on your posts, all you have to do is request!

You can write, “double tap if you agree”, or ask a private question to encourage more comments on your post.

It will reinforce the wisdom of community on your account, provide constructive gauges for the functioning of Instagram algorithm, which will lead to more acquaintance for your post.

Try to keep your CTAs pleasurable.

Then again, you could run an IG contest that necessitates users to tag a friend in the comments section in order to participate.

9. Leverage Hashtags to Boost your Discoverability

Hashtags help you increase more followers, as they’re an incredible way to connect with clienteles, find content created about you by your followers, and form long-term associations with dominant cohorts!

They help you organize and classify photos and video content, which incomes that IG distinguishes when to display your post to viewers who have searched the hashtag, or are cruising the Explore page.


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You can use top Instagram hashtags that have an engaging community after them and are unambiguous to your audience.


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The slenderer the latitude of the hashtag, the more engaged the users are.

HubSpot study (Source- ) reveals that using too many hashtags in a caption drops your engagement rate. IG allows profiles to use up to 30 hashtags in a caption, but that’s far too.

10. Best Practices

  • It’s superior to use 5 hashtags or less that are applicable
  • Using more than 1 hashtag can decline your average engagement rate.
  • Many Instagrammers overlook hashtags because they’ve become indifferent to them, and outlook them as spammy.

11. Produce Captions for Your Instagram Stories

Produce Captions for Your Instagram Stories

Addition of a caption to your Instagram Stories is one of the most operative ways to capture your spectators’ courtesy — principally as lots of individuals watch stories without sound. 

Your Stories captions must be enlightening and intriguing to encourage your audience to tune in and pay attention!

You can also habit IG Stories captions to drive your followers to complete a definite action.

12. Optimize Your IGTV Captions

Optimize Your IGTV Captions

When an IGTV video preview is shared to your feed, the caption is robotically dragged from your IGTV video title and description.

Also, if your IGTV video is chunk of a sponsored partnership, it’s chief to release this evidently in your feed preview caption.

Your IGTV video descriptions are also the only home where you embrace clickable links on Instagram, hence it’s certainly worth heartening your audience to watch your full IGTV video in your feed preview captions!

13. Divert Traffic to Your Site

You can also use call-to-actions to inspire your audience to visit your website or purchase a product.

If you have over 10k followers on Instagram, you can augment direct links to your Stories and invite audiences to “swipe up”.

Use captions to encourage your followers to click the link in your bio, or even visit an explicit URL.

14. Have Line Breaks to Longer Captions

To understand how can you write a catchy caption, you need to make it readable first. Make it short and hard-hitting, as it is a prodigious way to safeguard your memorandum gets through. But what about when you’ve got oodles to express?

Including line breaks to your Instagram captions will keep them easy to digest, even when you’ve got numerous points to make!

15. Consistent Branding

Consistent Branding

An unswerving Instagram feed aesthetic is one of the greatest ways to grow a large and loyal following while displaying off your brand’s unique panache and tone. And the equivalent smears for your captions!

Consistent captions will give your IG handle a sturdier personality and emphasis, strengthening that you’re an expert in your sphere.

A tranquil way to do this is to set 2-4 themes that you can transcribe about time and time again.

16. Add Attention-grabbing Emojis

You can include emojis to add personality to your caption.

You can go with multiple emojis at the commencement of your caption to catch the eye of your followers with a jiffy of colours and expressions, so they want to click to engage, or you can replace complete words with an emoji.


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Adding an emoji at the end of your caption, will also make your caption more appealing to your followers as everyone loves an emoji!

They are an excellent way to break up masses of text and make your captions more entertaining.

Best Practices

Quintly study of 8.9 million posts, suggests:

  • Brands with 0 – 1,000 followers: 1-3 emojis
  • Brands with 1,000 – 10,000 followers: 4 – 10 emojis
  • Brands with 10,000 – 1 million followers: 10 or more emojis
  • Brands with over 1 million followers: 1 – 3 emojis

17. Reveal Sponsored Posts

With FTC regulations being tautened around sponsored posts and Instagram ads, it’s more significant than ever to be clear about your posts.

When you’re being remunerated to promote a business or product, whether it’s through monetary way, affiliate links, or on a gifting base — it desires to be properly disclosed.

A communal practice amongst influencers is to embrace a hashtag like #spon, #sponsored, #ad, #paid, or #partnership in the captions of their sponsored posts.

But that’s not adequate anymore, according to the FTC.

If you want to reveal sponsored posts using a broad hashtag, the only FTC-compliant ones are #sponsored or #ad.

And according to the FTC, you can’t merely hide #ad in the medium of your 29 other hashtags. The revelation hashtag has to be effortlessly noticed and understood by users.

Grow your Instagram account now with attention grabbing captions!

I hope you found this a helpful guide on how to write awesome Instagram captions in 2021.

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